| Information About Using this Website
Website Design
This website is designed to provide the public with access to color images of the content
of the Philip Morris USA, Inc. Advertising Archive.
This website is intended for informational, educational and non-commercial use only. In
order to provide efficient access to a large volume of documents, this website uses three
main tools: (1) Document indexing; (2) Index searching; and, (3) Automatic linking of search
results to images of the retrieved document index entries. This website contains important
information about the contents of this website which should be read before searching or viewing materials.
Document Indexing
The documents are indexed by the following information:
Document Identification number (Did), Master ID (Mid),
Other Number (Onumber), Document Date (Ddate), Primary Type (Ptype),
Other Type (Otype), Person Author (Pauthor), Person Recipient (Precipient),
Person Copied (Pcopied), Person Mentioned (Pmentioned), Person Attending (Pattending),
Person Noted (Pnoted), Org Author (OAuthor), Org Recipient (Orecipient),
Org Copied (Ocopied), Org Mentioned (Omentioned), Org Attending (Oattending),
Org Noted (Onoted), Physical Attachment1 (Pattachment1), Physical Attachment2
(Pattachment2), Characteristics (Characteristics), File Name (Fname),
Site (Site), Area (Area), Title (Title), Old Brand (Obrand), Primary Brand
(Pbrand), Mentioned Brand (Mbrand), Page Count (Pcount), Request Number
(Rnumber), Date Loaded (Dloaded), Litigation Usage (Usage).
Searching the Index
The document index can be searched using the familiar Alta Vista™
search engine. This search engine returns results based upon a ranking
of the presence of search terms in the document index.
You can perform simple or advanced (Boolean) searches by using the Alta Vista™ search procedure. For performing a simple search, this procedure supports the basic operators + and - which indicate words or phrases that are required or prohibited in the search results. Alta Vista™ also allows advanced search capabilities that support the Boolean logic operators AND, OR, NOT, and NEAR, as well as the ability to specify ranking words
that are different from the words in the search query.
Understanding Simple and Advanced Search
Both the simple and advanced search procedures follow the same basic
rules for processing queries. The search engine interprets a word as any
combination of letters and numbers. Alta Vista™ searches ignore punctuation except to interpret
it as a separator for words.
Key points include:
-
A group of two or more words enclosed in double quotes (e.g., "tobacco company") indicates a phrase. Phrasing ensures that the search engine finds the words together, instead
of looking for separate instances of each word individually.
-
An asterisk (**) following three or more characters (i.e., wildcard), will find all words that begin with the characters selected.
-
Search Terms are not case sensitive.
Using logical operators listed below to refine a search
Both simple and advanced search support the use of various operators
that can help you refine the results of a search.
Simple Search Operators
Simple search supports two basic operators:
| Operator |
Function |
| + |
includes only index entries containing all specified words or phrases
in the search results |
| - |
excludes index entries containing the specified word or phrase from
the search results |
Simple search operators must directly precede the word that the user
wants to include or exclude, with no space between the operator and the
word.
For example, the following simple query expression requests document
index entries that must contain the word results and must also contain
the phrase year end:
"year end" +results
Advanced Search Operators
The following are the advanced search operators and their meaning:
| Keyword |
Symbol |
Action |
| AND |
& |
Finds only index entries containing all of the specified words or phrases. |
| OR |
| |
Finds index entries containing at least one of the specified words
or phrases. |
| AND NOT |
& ! |
Excludes only index entries containing all of the specified words or phrases. |
| OR NOT |
| ! |
Excludes index entries containing at least one of the specified words or phrases. |
| NEAR |
~ |
Finds index entries containing both specified words or phrases within
10 words of each other. |
For example,
The following query requests that either of the words apple or
pear appear in the same index entry with either of the words tart
or pie.
(apple OR pear) AND (tart OR pie)
Specifying A Field In Your Search
You can limit your search to specific field(s) by using the syntax:
field: search string
For example, the following query searches for the word training in the document's Title field.
title: training
Each field in the index can be specified in your search using the following search items:
| Field Name |
Search Term |
| Document Id | Did: |
| Master Id | Mid: |
| Other Number | Onumber: |
| Document Date | Ddate: |
| Primary Type | Ptype: |
| Other Type | Otype: |
| Person Author | Pauthor: |
| Person Recipient | Precipient: |
| Person Copied | Pcopied: |
| Person Mentioned | Pmentioned: |
| Person Attending | Pattending: |
| Person Noted | Pnoted: |
| Organization Author | Oauthor: |
| Organization Recipient | Orecipient: |
| Organization Copied | Ocopied: |
| Organization Mentioned | Omentioned: |
| Organization Attending | Oattending: |
| Organization Noted | Onoted: |
| Physical Attachment1 | Pattachment1: |
| Physical Attachment2 | Pattachment2: |
| Characteristics | Characteristics: |
| File Name | Fname: |
| Site | Site: |
| Area | Area: |
| Title | Title: |
| Old Brand | Obrand: |
| Primary Brand | Pbrand: |
| Mentioned Brand | Mbrand: |
| Request Number | Rnumber: |
| Date Loaded | Dloaded: |
| Litigation Usage | Usage: |
Alta Vista™ operators can be used in conjunction with specifying a term in your search. For example, the following
query requests that both the words software and training appear in the document's Title field.
title: (software + training)
Using Dates in Your Search
You can search for a document by date using the following format: [yyyymmdd].
Searching Using Dates and Date Ranges
You can use dates or date ranges to limit your searches.
The date is returned in the search results.
You can limit your search
with a date range added as an extra Boolean search term using the fields:
ddatev - document date or ldatev - date the document was
loaded to the site. The format of the range is
[ddatev:yyyymmdd-yyyymmdd]. If you omit the
beginning date, your search result will contain all documents through the
end date [ddatev:0-yyyymmdd].
The search
[ddatev:yyyymmdd] will return documents from a single
day. You can seach the Date Loaded field by using the format
[ldatev:yyyymmdd-yyyymmdd], or
[ldatev:yyyymmdd] for a particular day.
Understanding Relevance Ranking
Document index entries retrieved as a result of a search are ranked
based upon the number of words in a search query that they contain.
The index entries containing the most search words will be ranked the highest.
Viewing Your Selected Document
Once you have selected a document it can be viewed in one of two ways:
- Page by Page - This option gives you the ability to view/print single pages of the document, one at
a time. While viewing the page you will have the ability to rotate it 90 degrees to the left or
to the right to adjust for landscape images. This is the default page view.
- View All - This allows you to view and or print an entire document continuously. This is the recommended choice
for printing the entire document. This feature may be accessed by pressing the "view all pages" button in the page view window. To return to the page view window, press the "back" key on your browser.
Philip Morris USA, Inc. Case Names
Case name codes are used in the Request Number and Litigation
Usage fields in place of longer, case citations. The codes in use on
this website and the case they represent are:
|
THOM |
Ezell Thomas, et al. and Owens Corning v. R.J. Reynolds Tobacco Company, et al. |
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